K11 Fitness Management Co. Pvt. Ltd

Dear Ectomorph,

Yes, that term refers to all those for whom gaining weight is a lost cause... to all those who don't seem to gain weight despite eating high calorie fattening foods and downing a whole six-pack of beer cans every day.

Everyone should ideally have a fast metabolism to keep the fat at bay and have a lean and muscular body. But all good things in excess are bad.

Excessively fast metabolism will metabolise anything that is put into your mouth for energy. Thus muscle building protein ismisused for energy instead of tissue repair.

 Weight Training is one of the BEST WAYS to GET RID of that UNWANTED BODY FAT - DNA

The Tribune, Chandigarh - 20th Oct, 2004

Renu Manish Sinha

http://www.tribuneindia.com/2004/20041020/cth2.htm

A colleague recently landed up with a lockjaw. Reason — her trainer at the gym was a former bodybuilder who believed in the old “akhara” school of thought. He had tried to jerk her over-worked sore muscles to give her relief but she landed up in a orthopaedic clinic instead.

Fitness is no longer a ramble in a nearby park and the lifestyle industry trying to cash in on the craze for looking good. Mega model hunts, beauty pageants, film star contests, etc. all fuel this craze.

The Telegraph - Calcutta  Weekend - 21st May, 2005

http://www.telegraphindia.com/1050521/asp/weekend/story_4747745.asp#

As mindsets are changing, students are eager to pursue new career options, says Sushmita Biswas

The times they are a’ changing.” It used to be that kids with dreams of making it big were traditional in their choices. They trained to be doctors, lawyers, engineers or opted for an MBA. Nowadays, though, when you ask students what they want to do when they finish school, you’ll get a range of answers. There’s suddenly a big appetite for different careers.

www.businesstravellerindia.com - Apr,2004

The corporate lot is no longer keen to inflate their bellies as much as their bottomlines. Working out is the in thing in the organisational pyramid, discovers Bhisham Mansukhani

The Indian EXPRESS - North American Edition

MODEL Upen Patel is passionate about a lot of things: Fast bikes, good clothes, movies and hip hop. But there is one thing he needs to get him through each day—a workout. ‘‘I get depressed if I miss out even a day. It’s a matter of life and death,’’ he says.

Mid Day - 31 Jul, 2005

By: Hemal Ashar

A meal replacement shake, called Optifast VLCD (Very Low Calorie Diet), has been launched recently in Mumbai. What makes Optifast VLCD (brought in by pharmaceutical major Novartis) different from the few meal replacements here in India is the fact that it has to be dispensed under strict medical supervision.

Indiainfoline.com - 2004

Announces The World’s Longest Dance Party

Radisson White Sands Resort Goa, announced that it would host ‘The World’s Longest Dance Party’. Starting December 29, 2004, the party will go on well over 65 hours non-stop. This biggest endurance event will also coincide with the New Year celebrations in Goa. The party is an attempt to bring the best and fittest people together under one roof to party through to New Year.

Indian Express -18th Dec, 2005

Parizaad Khan

http://www.indianexpress.com/full_story.php?content_id=84102

The world is an unstable place. Can your exercise routine keep up, asks Jeannine Stein

WEIGHT machines aren’t enough. They build biceps and tone thighs, but they won’t strengthen your core or tune up your neuromuscular connections.

Functional fitness will. The new buzzwords in the fitness industry are about building a body that looks fantastic in a mirror and breezes through the real world, with its pitted sidewalks, heavy grocery bags and rambunctious toddlers.

Rediff.com - 15th Dec, 2004

http://www.rediff.com/news/2004/dec/15goa.htm

On December 28, about 30 persons will begin an attempt to break the record for the longest party. The existing record of 52-odd hours was set by a group from Delhi earlier this year.

The attempt will be made in the run-up to the New Year celebrations in Varca, Goa. The participants will try to dace for 65 hours.